AMAXX is the premiere NCQA accredited perinatal population health management firm operating in America. 
Lifestyle Management AMAXX has various lifestyle management strategies for its population, which promote healthy lifestyle choices for its members. We offer OB-focused and Pediatric-focused services.
Disease Management AMAXX identifies members with high-risk pregnancies & high-risk newborns. The program continually targets diseases & conditions that would precipitate preterm deliveries and lengthy, as well as, recurring NICU/PICU stays.
Provider Relations Services Staff reinforces education and guidelines provided by the Plan, and provide in-services to each newly identified provider and his/her office staff. Orientation includes educational support, weekly visits & more.
Care Management Process We provide Member Identification, Member Risk-Stratification and care coordination services. Risk stratification is the method continually used to identify high and low-risk members for medical conditions and services through-out their pregnancy.
Outreach Services Care coordinators provide outreach services and assist with home assessments. We also assist with Medical Home activities that affect treatment plan, RSV and EPSDT activities.
Behavioral Health Services AMAXX has guidelines, policies, and procedures for behavioral health and crisis intervention. These guidelines ensure that clinical staff screen for potential behavioral problems and provide proper care coordination.
The purpose of our website is to provide education regarding subjects that promote a better understanding of pregnancy and newborn development.

Our mission is to maximize the probability of a healthy newborn.

Utilizing its biopsychosocial Perinatal+ product and approach, Alpha Maxx’s collaborative initiative has dramatically and consistently stabilized, and reduced the incidence of prematurity and infant mortality in Western Tennessee. This collaboration has consisted primarily of Alpha Maxx Healthcare, the Regional Medical Center at Memphis (The MED), Baptist Woman’s Hospital, Le Bonheur Children’s Hospital, Jackson-Madison Regional Hospital, the Memphis-Shelby County Health Department, UT Medical Group, the Health Loop Clinics, the area's FQHC's and selected physicians and other community programs. This association began in April 1999 and has continued to function and improve the perinatal outcomes of our target population through the collective efforts of all.

Preterm Births

As of 2006, the rate of preterm births in the United States was 12.8%, and it has steadily been increasing. Out of all the major ethnicities in the U.S., African Americans have one of the highest rates of preterm births with Memphis having one of the highest prematurity rates in the entire country. Preterm births can lead to severe health problems for the baby, could lead to perinatal loss, and many more problems. For more information on prematurity, click here.


1999 – 2002:

  • Decreased NICU admits from 15 to 9 admits per month (40%)
  • Decreased average LOS from 12.5 to 9 days (28%)
  • Increased average Gestational Weight from 1748 to 3074 grams (57%)
  • Increased average Gestational Age from 32 to 38 weeks (16%)
  • Decreased average monthly ED visits from 110 to 34 (69%)
*(8,000 cases)

2002 – 2004:

  • Decreased NICU admits per thousand from 76.5 to 58
  • Decreased average LOS from 15.1 to 10.7

2002 – 2006:

  • Reduced overall Perinatal expense for our client from approximately $20 million for 70,000 members to $6 million for 200,000 members
  • Decreased prematurity rate from 20% to 6%

2001 – 2008:

  • Decreased NICU admits per 1000. (24%)
  • Decreased Days Per Thousand (43%)
  • Decreased ALOS - Avg. Length of Stay (30%)
*(32,000 cases)
*Reduced overall Perinatal expense for our client from approx. $20 million for 70,000 members to $6 million for 200,000 members. Reduced prematurity rate an average of 25%.

2008 – 2014:

  • Decreased NICU Cost per Day (24%)
  • Decreased NICU Admits (46%)
  • Decreased NICU ALOS (30%)
*(12,000 cases)


AMAXX has contracted with OmniCare, AmeriGroup|TLC and UnitedHealthcare C&P Health Plans. The Smart Maternity information packet women receive was a collaborative effort between TLC, Alpha Maxx and other community, State and national entities. The materials contained within the packet make no individual claims and are not intended to be an advertisement for any specific product or service. Alpha Maxx provides care coordination services for our Client's high-risk pregnant members and premature babies admitted to a Neonatal Intensive Care Unit (NICU) during the first year of life.

AMAXX's staff interacts with our target population primarily through telephone contacts and face-to-face encounters. Our clinicians assess and stratify the health risk status of our members, educate and refer to needed medical and community resources. Literature is distributed by reviewing with the care coordinator in person or mailed to the members when our clinicians are not able to review the material with them face-to-face.

We do not currently use our website for data collection of any type.